It is putting its ebooks in other ebookstores because it is going to where the customers are, rather than making the customers come to it.Īs DBW has previously reported, the vast majority of readers buy ebooks from a single retailer, so if Pottermore wants their money then Pottermore will have to go to them. Now I think we understand Pottermore’s decision to give up control of its content. So apparently over 70% of Pottermore’s revenue came from this one deal with Sony, and not from sales or other channels. Before this, in the year ending 31st March 2015, sales dropped by £24.8m – or 352% – to £7m (from £31.8m a year earlier), while profit at Pottermore also decreased significantly, from £14.9m in 2014 to a loss of £6m in 2015. The site, which gives Harry Potter fans an enhanced experience of J K Rowling’s wizarding world, along with new short stories, insights and games, relaunched in September with a new mobile-first search-friendly format. Sony was paying nicely for the privilege, but eventually that deal ran out: The electronics giant was in it for the branding, and they released Harry Potter games, a Harry Potter themed section of Playstation Home, and included a free Harry Potter ebook with the Sony Reader. When Pottermore launched, one of its earliest partners was Sony.
The Bookseller published an article yesterday which looks at Pottermore’s company filings and offers a revealing explanation for Pottermore’s recent decisions to distribute enhanced ebooks to iBooks and to let Audible, B&N, and other retailers sell its audiobooks. You’re going to need to look for another wand to slay Voldebezos, Harry!
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